STRAYER MKT100 WEEK 5 AND WEEK 6 DISCUSSION
WEEK 5
“Market Penetration and Branding” Please respond to the following:
- From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.
- Assume that you have been given the task of developing the branding strategy for Achilles’ new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.
- WEEK 6
“Pricing Strategy and Pricing Management” Please respond to the following:
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- From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective and discuss a new pricing strategy that could help the company revive its falling sales.
- From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand-in-hand with the identification of the correct target market. Provide a rationale for your response.
