How are innovations in interactive television and online services

Week 7 Key Concept Exercise Master in Marketing Module: Contemporary customers and customer behavior Subject: Analysing national cultural dimensions Analysing national cultural dimensions Hofstede’s model is the most popular tool for defining national cultures. It includes five dimensions: Power Distance, Individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance and Long-/Short-Term Orientation. Analysing cultural characteristics based on the above dimensions…

250 word minimum. By having an understanding of the product life cycle, business people can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the…

1. What is the difference between a social identities and marketing personas? Give examples to illustrate your answer. How are these relevant to marketers? 2. It has been suggested that not all advances in communications and social media have been positive, in that growing consumerism has created perpetual consumers where individual creativity has been replaced…

dq1 Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible. dq2 How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.

Written Assignment 3 – Customer Lifetime Value, the Value Chain and Mass Customization 1. Not all customers have the same value to the organization.What does this mean in terms of managing CRM. How is this related to the concept of Customer Lifetime Value? 2. Discuss customer anticipation or expectation and customer satisfaction.What does this imply…

Question 1 (2.5 %): Select any one Apple Computer product. How would you characterize the diffusion of this product in terms of the categories of adopters? Has it crossed the chasm? Explain. Question 2 (2.5 %): Microsoft has hired you directly out of a high quality MBA Program to join its loss-mediation team. Identify and…