Visit Social Mention and run an analysis
1. Review the shopping applications FACEBOOK, INSTAGRAM, TWITTER and visit some of the sites that use these applications. Social shopping applications provide functionality for customers, such as enhances organization, price comparisons, risk reduction, and access to product information, but they also make the shopping experience more fun. Tag the list of applications based on the benefit of the application provides – utility or fun. Which aspect of social shopping is most important to shoppers?
2. Visit Social Mention and run an analysis on a brand of interest to you. Do you agree with the analysis? Read the information provided from Social Mention on the sites from which it pulls data. Should you be concerned about coverage or sampling error in the analysis revealed?
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3. Identify five videos on YouTube that include mentions of a single brand. The videos should include at least one corporate piece but the others may be user-generated. View the videos and read the accompanying comments; then conduct a content analysis of the material you find. What insights are you able to glean?
4. Identify a student organization that uses social media to promote its activities and membership opportunities. Briefly review the social media zones in the use by the organization and define three SMART objectives for the organization’s use of social media.
