Market Research, Demographics, and Competing Forms of Entertainment (jameire)

this is a powerpoint presentation

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The  three parts of the overall marketing plan that will be completed this  week are Market Research, Demographics, and Competing Forms of  Entertainment. Please thoroughly addresses the following components. 

• Please  provide as much market research and demographic/psychographic  information as possible on the Charles Town, WV area. Possible items for  inclusion could be: 
  • Age breakdown of area residents
  • Population data
  • The marital status of area residents
  • Educational information on area residents (e.g. high school graduates, college graduates, etc.)
  • Religion breakdown of area residents
  • Geographic location (e.g. city population versus suburbs)
  • Gender breakdown
  • Racial composition
  • Political views
  • Unemployment rate
  • Languages spoken
  • Income data
  • Average disposable income
  • Interest in sports
• Competing  forms of entertainment are also important to consider. This will vary  from city to city and regionally, but could include: 
  • Local college, high school, or professional sports teams
  • Events brought in by the local Chamber of Commerce to stimulate economic development
  • Theaters, concerts, etc.
  • City, county or state fairs

Please  create a PowerPoint presentation covering the areas listed above for  presentation to the City Council of Charles Town, WV. Please be sure to  review the "PowerPoint Presentation Do's and Don'ts" document that's  attached. Remember, the PowerPoint must be in bullet format and must  include a notes section in a separate PDF or WORD document. The notes  section should be a summary of the bullet points in your presentation,  such that if you were unable to make the presentation, someone else  could make the presentation for you by reading what you've written in  the notes section. Remember, you will be handing this to the president  and board of trustees for review. Be sure to carefully proof your  work.   You do not need to include your previous assignments with this portion of your marketing plan. 

Please  include a title slide that includes your name and the assignment topic,  as well as a reference slide at the end of your PowerPoint  presentation which includes a minimum of three (3) scholarly sources. However,  since your goal is to have a minimum of ten (10) overall sources for  your final marketing plan, sources utilized for this week should be  different than those in the Week 2 and Week 3 assignments. Don't forget that every source should be correctly cited throughout your presentation on the appropriate slide.