Please answer each of these questions in paragraph.
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What “virtual presence,” other than its website, does the fashion retailer, Planet Blue maintain?
What other multichannel venues should Planet Blue pursue in order to increase its market share?
New Product Development and the Product Life Cycle” Please respond to the following: * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product…
1. Create a “Brand” with brand attributes that is your own personal brand. (three words that would describe you) 2. Choose an aspect of your life like an organization, role (student, athlete etc) 3. Choose a product that is most like you. describe your brand in detail and then describe how the product fits your…
Promotions work hand in hand with advertising to stimulate awareness and/or trial of a product or a service. Companies use a variety of promotion tools to get their message across ranging from sample giveaways to rebates to loyalty incentives. Think back to the last time you participated in a promotion. What kind was it? Did…
Critical Issues in Marketing You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years. Explain the issues and your recommendations as to the best course of action for your company to thrive in the marketplace…
I have an assignment about developing a strategic marketing plan for a person (a celebrity, a president, someone popular). The guidelines to develop such plan provided in the book, and in the internet covers a “Product” form. So, there are some parts where I have to indicate my product strategy, pricing strategy, distribution…etc. I am…
the corporate culture existing for firms adopting the marketing concept. it emphasizes customer orientation, long term profitability over short term profits and a cross functional perspective?
