What are the decisions to be made in the case
The Case: The Queen of Shaves. “attached”
please read the case carefully and prepare your qualitative analysis which should cover the following sections:
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- What are the decisions to be made in the case ?
- Give a brief summary of the industry and company (please keep in mind that you only want to include information that has implications for the decision to be made. All the background information that does not add value to the decision-making needs to be excluded) .
- What are the alternative paths of actions to be considered? What are the pros and cons of each alternative? This is where you want to spend most of your time analyzing the case. In conducting the analysis here, you need to consider all things that are playing a role such as consumer behavior, competition, company strength and weakness, product life cycle, product positioning, retailer cooperation, etc.
- Given the information in the case, what quantitative analyses you think would be helpful in making the decisions?
