UOP MKT498 Integrated Marketing Communication: Target Market
NOTE: You may either write a paper or prepare a presentation for this assignment. There will be several optional assignments in this class. You are required to do at least one of the optional Individual assignments as a presentation. You may do as many as you wish as presentations.
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Select the product or service from the Integrated Marketing Discussion in Week Two.
Write a paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service.
Identify the ideal target market for your Learning Team’s selected product or service. In your paper, include the following (Guideline is 1,050-1,400 words):
- Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
- Include the total marketing budget. This is when the cost of acquisition is not greater than 10% of the product retail price or one month of an annual service.
- Estimate the size of the market and estimated penetration percentage.
- Provide justification for your answers.
Format your paper consistent with APA guidelines.
