Trident MKT301 module 5 and 6 disscussions

ByResearch Vine

module 5


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Note that the concept of Price more usefully represents a customer-oriented perspective taken by marketers, rather than only “What we charge the customer.” Thus, an effective pricing strategy necessarily takes into account barriers to purchase, i.e., sacrifices required to obtain a product or service, as well as the prospect that company circumstances and objectives may differ.

Choose a product and explain the pricing strategy for this product.

What do you think are its objectives?

What barriers to purchase, including, but not limited to its cost, do you expect its potential customers to experience?

In your judgment, is the strategy effective or not based on the objectives that you identified? Explain. What other approaches would you recommend in setting a pricing strategy for this product?

Be sure to cite your sources of information in addressing these questions.

module 6

Marketing is often criticized for providing products and services that are, e.g., targeted to vulnerable consumers, bad for the environment, not needed, cost too much, socially dysfunctional, or even bad for those who want and use them.

Provide a few examples that prompt these criticisms?

Are there any good examples of marketing having delivered consumer and/or social value that you can name?

Be sure to cite your sources of information in addressing these questions.


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