the different product categories along the left

1.To differentiate its service, a provider can add ________ to the package of services already provided. (Points : 5) secondary service features primary service features value bundling branding price bands of like services Question 2. 2.Developing brand strategies for a service requires special attention to choosing brand elements, establishing image dimensions, and ________. (Points :…

Due Date: May 29, 2016 23:59:59 Max Points:125 Details: Read the “Chipping Away at Intel” case at the end of chapter 3 in the text. In a paper of 750-1,000 words, address the following questions that relate to why organizations change. Of the environmental pressures for change (fashion, mandated, geopolitical, market decline, hyper competition, reputation…

Connection between theory of needs marketing target audience Research and discuss the theory of “needs” Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the…

Identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product.) (Be careful with this question as internet retailers – e.g., Amazon – and websites sponsored by traditional retailers – e.g., macys.com – do not constitute disintermediation, but only…

As marketers increasingly develop marketing programs tailored to certain market segments, some critics have denounced these efforts as exploitive. For example, the preponderance of billboards advertising cigarettes, alcohol, and other similar products in low-income areas is seen as taking advantage of a vulnerable market segment. Critics argue that when targeting these customers, firms often employ…

A key to building a strong customer relationship is to demonstrate relating skills with the customer. What are two (2) of these skills? Describe at least 1 way that a sales representative can demonstrate these skills in a customer relationship? Q2 According to the text, business-to-business telemarketing is experiencing significant growth. What are two (2)…