The company is mainly concerned with the
International Marketing +You are the corporate vice president of Billy’s B-B-Q, a successful barbecue chain in the United States. The CEO and the board of Billy’s B-B-Q want to expand into other countries. After completing a year of market research, the CEO has narrowed the new markets to two: Beijing, China and Mexico City, Mexico. The board, however, only wants to pursue one new international market at a time. The CEO has asked you to help her decide which market to pursue. You will prepare your recommendations for the CEO in a Written Proposal with a supporting PowerPoint Presentation. When choosing a city, following are several criteria to consider.
Age, demographics, and income? This will help to determine the market size.
Students should provide information on the total population size, population growth rates, age structure, urban and rural split, and attempt to estimate the size of the middle class, which would be the primary market.
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