Summarize the company’s marketplace situation.
Instructions for Preparing and Submitting Case Study Analyses
Please follow outline and answer questions presented below:
1. Summarize the company’s marketplace situation.
2. Identify salient problems and issues.
3. Determine key decision-making criteria.
4. Propose alternative solutions to each problem and issue.
5. Recommend solutions using decision criteria and solution rationale.
Note: Your analysis must be presented in a professional manner. It will include your name,
course, the title of assignment, professor’s name, date, task, and a list of sources used, if
applicable. It must properly cite sources using the APA format. The paper itself must be typed,
double spaced, with one inch margins. Eleven or twelve point type is preferred. The evaluation
will consider content organization, clarity of writing, vocabulary use, and proper grammar.
Creating A Social Brand
This case demonstrates a practical, real world example of how to create and grow a social
brand.
It details how BabyCenter evolved as a social brand through implementing several mechanisms:
cultivating employee innovation, creating customer communities, empowering influencers, and
enabling great storytelling. Using the customer data it collected, the company connected women
in the same stage of pregnancy to each other to form the clubs, which served as social
organizations and support networks. Through its robust web analytics and surveys, BabyCenter
identified its most active and trusted online users, the "influencers.”
Your task is to evaluate the efforts of BabyCenter in its objective to create a social brand. In
addition, you are to provide an assessment of these efforts, being sure to include both positive
and negative views; strengths and weaknesses. Lastly, make recommendations that leverage the
strengths and overcome the weaknesses of the program. Consider the several mechanisms it
used: cultivating employee innovation, creating customer communities, empowering influencers,
and enabling story telling.
Article Link:
http://www.marketingsherpa.com/article/case-study/how-babycenter-gets-60-online
PLEASE USE 2-3 ADDITIONAL SOURCES AND CITE IN APA FORMAT
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