strayer university mkt100 all week quiz total 8 quizes except week 10 quiz 9

Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as

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The forces of the marketing environment include

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Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

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Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

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A target market

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____ is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product.

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The marketing mix is built around the

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The concept of “exchange” is fundamental to the definition of marketing. What is the best description of exchange?

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Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost is

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The reputation and well-known brand name of Rolex watches represents a ____ for Rolex.

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Customer relationship management is facilitated by gathering useful data from

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The Boston Consulting Group’s matrix is based on the

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____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization’s goals.

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A ____ is something that an organization does extremely well and may give a company an advantage over its competition.

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Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

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According to the Boston Consulting Group, marketers may classify their products as all of the following except

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The process of putting marketing strategies into action is called

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A firm’s unique symbols, personalities, and philosophies comprise its

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The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as

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Employees, customers, communities, and investors are all considered ____ in relation to marketing.

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____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.

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Organizations that provide smoke-free environments or low-fat products are responding to changes in

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Total buying power declines during periods of economic

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Who are the primary recipients of the benefits of strategic philanthropy?

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The amount of money received through wages, rents, investments, pensions, and subsidies is called

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Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

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Consumers begin to become more price and value conscious during periods of

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Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

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To monitor changes in the marketing environment effectively, marketers must engage in

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Students from marketing research class collect data from three areas on campus. When they analyze their data the responses are very similar. The students can state they achieved which of the following?

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An informed guess or assumption about a certain problem or set of circumstances is known as

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Data that are observed or collected directly from respondents are called

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____ that are either accepted or rejected become the primary conclusions of a marketing research study.

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Marketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both ____ and ____ sources.

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Research that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research.

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When a market researcher is using ethnographic techniques, he or she is engaging in

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Corporate executives often prefer marketing research findings to be put into a report

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Quota sampling is most commonly used in

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The real value of marketing research to the organization can best be measured by

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The three most commonly used psychographic segmentation variables are

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Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of the use of

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Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)

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Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified as

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When marketing research shows that a group of people does not desire a particular product, the people in that group

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Alpine Ski Shops U.S, is looking for new markets. Since their market is based mainly on access to snow, they would most likely use which base for segmentation?

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The division of a market according to what benefits consumers want from the product is called ____ segmentation.

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Company sales forecasts are least likely to be based on

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To find a target market, a firm can use the

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Which of the following variables would most likely be used to segment a business market?

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Changes in an individual’s thought processes and behavior caused by information and experience is called

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The three most widely recognized types of consumer problem solving are:

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Buyers’ actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

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An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

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In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

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Cognitive, affective, and behavioral are the three major components of

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Routinized response behavior is what a consumer does when

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Changing people’s attitudes toward a firm and its marketing program is

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During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

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Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

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The ____ prohibits price fixing among firms in an industry.

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The degree to which the price of a product enhances a customer’s satisfaction with the purchase experience and with the product after the purchase is part of their

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Costs that do not vary with changes in the number of units produced and sold are called ____ costs.

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When marketers emphasize price as an issue and match or beat the prices of other companies, they are using

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What do all of the following have in common: tuition, fee, premium, retainer, dues?

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Safe Auto advertises its low-cost automobile insurance as “minimum coverage for minimum budgets.” Safe Auto is engaging in

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Buyers who focus on purchasing products that signify prominence and status are

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Which of the following is the most flexible variable in the marketing mix?

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Temporary price reductions through sales, rebates, and special discounts are often used to

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Premium-priced products are usually marketed through

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If an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.

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When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using

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Maintaining or increasing market share

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Pricing strategies and methods

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Price leaders, comparison discounting, and special-event pricing are applications of

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A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.

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When a company