Provide quantitative goals related to market share, profits, customer base, number of units delivered/sold, and number of prospects converted to customer for the resource industry of Caterpillar Inc. Provide justification and rationale for these goals and objectives.
Identify segments in the market for the company product line. Discuss size projections for target market segments
Unit 1 DB: Shifts in marketing Consider the current broad shifts in marketing and respond to the following questions. Do any themes emerge in them? Can you relate the shifts to the major societal forces? Which force has contributed to which shift? You are expected to incorporate specific marketing terminologies from the text in your…
Listing them in the proper order, what are the stages in the buyer decision-making process? Describe each. Provide the advantages/benefits of the telephone, mail, and online data-collection options for conducting quantitative research. Explain the purpose of developing consumer insights and provide three examples of questions that could be addressed by consumer insights.
Major marketers are using the power of the Internet to engage in global e-commerce. I would like you to visit a foreign web site for an American company and evaluate the similarities and differences between the U.S. web site and its foreign web site. Provide links to the site in your posts & responses. 1)…
week 3 What is the difference between primary and secondary market data? What are the advantages and disadvantages of each? dq 2 What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated? week 4 Describe the five characteristics of a good brand. Provide examples of brands…
Hi staralex52 I am back again. I have a discussion post for Internet marketing I need a solution for (posted below) . Discussion 2-E-mail Marketing Is your inbox jam-packed with e-mails? Why are marketers intent on e-mailing you more and more? Most likely, because it works. According to a report by McKinsey & Company, e-mail…
Details: Choose a “market segment” of interest to you. An example of a market segment is “consumers who purchase automobile insurance.” Research demographic and psychographic information about this segment. In a 250-500 word essay, describe the segment and what marketing opportunities you can associate with the segment. A minimum of 3 references are required. Prepare…
