Post MKT305 Unit 5 Quiz latest 2015

Question 1

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According to
the text, the most important customer benefit that the internet can provide is
the capability for ________.

Question 2

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The
phenomenon that some people may actually pay a higher price for auctioned
products than they would pay an online retailer is known as ________.

Question 3

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Software
viruses that do not replicate, but can damage the computer by opening doors for
hackers to enter the computer are known as a ________.

Question 4

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________
suggests that 80% of a firm’s business typically comes from the top 20% of
customers.

Question 5

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The term
“product” may include such items as the following except ________.

Question 6

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A trademark
can be ________.

Question 7

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A domain
name, or URL, is likely to be made up of ________.

Correct.

Question 8

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The internet
is a great information equalizer, which means less competition, less product
imitation, and somewhat longer product life cycles.

Question 9

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All of the
following are attributes of a good brand name except ________.

Question 10

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Which of the
following attributes of the internet puts upward pressure on prices?

Question 11

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When
purchasing a domain name in the United States companies must try to find and
reserve an available second-level domain name, which itself must be followed by
a “.com.”

Question 12

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With value
segment pricing the seller recognizes that not all customers provide equal
value to the firm.

Question 13

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Good names
for a new internet brand should do all of the following except ________.

Question 14

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________
refers to the idea that both buyers and sellers can view all competitive prices
for items sold online.

Question 15

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In general,
marketers can employ which of the following types of pricing strategies both
online and offline ________.