MKTG578 Week 2 Discussion Latest 2018 July
WEEK
2: MATURE MARKETS & INNOVATION AND THE INTERNET
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You just started your
first marketing job, and your supervisor wants you to become more knowledgeable
of the mature market because she sees this market as a growing opportunity.
Describe the four segments of the mature market that have been identified
through gerontographics, including Healthy Indulgers, Ailing
Outgoers,Healthy Hermits and Frail Recluses.
