MKTG522 All Discussions Latest 2018 May

MKTG522
Week 1 Discussion 1 & 2 Latest 2018 May

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WEEK 1: INDIVIDUAL SWOT ANALYSIS DISCUSSION

9797 unread replies.140140 replies.

Welcome to MKTG522! This discussion area is reserved for you to
post your Individual SWOT Analysis video.

Please see the assignments page for more information. Post your
SWOT Analysis video as a way to introduce yourself to the course and evaluate
your strengths and weaknesses. Please post your name and then attach your MP4
formatted video to the thread.

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WEEK 1: EXPLORING
VALUE

9898 unread replies.146146 replies.

Please select a brand that you are familiar with and describe the
value that you derive from this brand.

What needs does it fulfill?

How is it differentiated from competing brands?

Is it worth what you pay to obtain it in terms of money and time?

MKTG522
Week 2 Discussion 1 & 2 Latest 2018 May

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WEEK 2: COURSE PROJECT: COMPANY’S BRAND ANALYSIS
DISCUSSION

No unread replies.1717 replies.

This discussion area is reserved for you to post your TEAM’s
company’s Brand Analysis video. Please see the assignments page for more
information.

Post this video as a way to show other teams your valuable work.
While it will not required to comment on your colleagues submission, it may be
a good idea to review their work for your edification. Please post your COMPANY
name and then attach your team’s MP4 formatted video to the thread.

dq 2

WEEK 2: VALUE
PROPOSITION

105105 unread replies.132132
replies.

Google is developing a self-driving car that will be in the
marketplace in the near future. Identify a potential market segment and
describe the value proposition that would meet the needs of this target
customer group. What need is being fulfilled? What benefits are being sought?

MKTG522
Week 3 Discussion Latest 2018 May

WEEK 3: BRAND
BENEFITS

9494 unread replies.120120 replies.

Select a brand and describe the functional, emotional, and
symbolic benefits that it confers. How is this similar to, yet different from,
competing brands?

MKTG522
Week 4 Discussion Latest 2018 May

WEEK 4: VALUE
FOR MONEY

121121 unread replies.128128
replies.

Please describe two products or services that you have purchased
recently, one product or service that you feel represented good value for
money, and one that did not. What adjustments to the pricing strategy would you
recommend in relation to the product or service that failed to provide good
value?

MKTG522
Week 5 Discussion 1 & 2 Latest 2018 May

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WEEK 5: PR ISSUE RESPONSE VIDEO

2424 unread replies.5959 replies.

Please post your response video in this discussion area. You can
watch these videos and comment if you want, this is not mandatory. The video
will be graded, but your responses are
not required or graded.

dq 2

WEEK 5: STORE
OF THE FUTURE

7979 unread replies.126126 replies.

What do you think the store of the future will look like? Describe
the retail environment and the experience for the shopper. Select one of the
future stores suggested by another member of the class and provide some
additional recommendations that would help the store succeed.

MKTG522
Week 6 Discussion 1 & 2 Latest 2018 May

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WEEK 6: MARKETING IN ACTION VIDEO

4444 unread replies.8484 replies.

Post the video you created from your Week 3 Individual Marketing
Assignment. Please post your name and a brief overview of your Week 3
Assignment and then attach your MP4 formatted video to your post.

You will also need to watch and comment on at least ONE of your
colleagues’ videos. Your comments should be at least 150- 200 words that offer
specific critique of their video.

dq 2

WEEK 6:
INTEGRATED MARKETING COMMUNICATIONS (IMC)

8181 unread replies.115115 replies.

Select a brand, and describe the key touch points the customer has
with the brand. Please also describe the big idea, or brand message,
underpinning the integrated marketing communications (IMC) campaign that has
been developed for this brand. What promotional mix has been used in this IMC
campaign?

MKTG522
Week 7 Discussion Latest 2018 May

WEEK 7: CLIMATE
CHANGE

7979 unread replies.8989 replies.

What opportunities and threats will marketers encounter as a
result of climate change? Please select a brand and discuss examples of the
opportunities and threats that you anticipate will challenge this brand. What
can the marketer do to capitalize on the opportunities and work with the
threats?