MKT6250 Week 4 Discussion

From your experience with PharmaSim, what key skill is necessary for a brand manager to have in order to successfully guide a brand? Explain your position.

There are various methods of analyzing business problems. Compare and contrast various methods of gaining consumer feedback (brainstorming, focus groups, observation, role playing). Provide examples to demonstrate which method would be most advantageous in which situation.

1. A producer might use a “pulling policy” rather than a “pushing policy” if: Intermediaries are reluctant to handle a new product. Its sales force has been very successful getting wholesalers and retailers to handle its product. It has a very limited promotion budget. It is offering a very “high-tech” product to a small product-market….

Identify 8 different reasons new products can fail. What are the estimates of the percentage of new product failure?

Final PaperDevelop a 12-14 page marketing plan (not including the title and reference pages, charts and/or graphs) for the Samsung Galaxy Phone. Marketing plan must:Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).Develop an organizational mission statement, and forecast performance goals using your situational analysis.Design a marketing…

Pick a country of your choice and demonstrate what type of legal or political information you would have to collect to be able to advertise a product within the country. You may pick any kind of product for your example and you may consider any media form for promotion. Now that you have decided what…