MKT607 Week 2 assignment Marketing Article Review latest 2018 july

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Week 2
assignment

Marketing Article
Review

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Select a marketing topic of your choice (examples include:
Global Marketing, Services, Pricing). Begin your research by using the GCU
Library or an electronic database search.

Find a scholarly, peer-reviewed journal article (published
within the last 5 years) on a topic addressed in this course that is of
interest to you.

Write an article review of 750-1,000 words that addresses
the following:

What is the thesis (main idea) of the article?

Why is (are) the author(s) writing about the topic?

What facts are presented?

How does it relate to the other readings (especially the
text) on the topic?

What are the conclusions and recommendations?

Critique the article.

Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.

Refer to “Article Review Grading Criteria” for
criteria to be used in grading.

You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.

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