MKT 421 Strategy and Positioning Paper Iphone 7

Written Assignment: China and India are emerging markets that will have a significant impact on the world in coming years. The term “Chindia” is used to describe the growing power of these two countries. Do some research on demographic and economic trends related to Chindia’s power, and its impact on marketers in the United States….

Critically analyze the chaklenges companies face when they get introduce new products in the market

Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an ’unmet needs list’ that accurately anticipates future purchases. The information, however, comes from the customers’ use of credit cards and bank cards, raising…

Concerning Fiat Chrysler, Amazon, or Google: Who are the current customers/users? What do the customers buy/use? What changes can the company/brand expect in the near future ? How can the company/brand better serve its customers? What are the strengths/weaknesses of the company today? What do the company do well in/no so well today? How can…

Consumer Promotions Select one product. In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain…

Purpose of Assignment Assignment Steps Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan…