Marketing Options and Price Sensitivity

define customerism and environmentalism and explain how they affect marketing strategies.

eMarketing typically focus on Business to Consumer, but as Marketers we want to remember that companies are using the internet to search for services and products to make their operations more effectively. Describe the strategies that you would use to go use if you were doing an eMarketing strategy for a Business-to-Business company. Determine what…

Segmentation Which one of the market segmentation criteria is most difficult to identify and measure? Can you please explain the relationship between marketplace diversity and demographics? What are the steps to developing new products and revising established products? What product attributes should be considered when introducing a product or service into a global marketplace?

involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products

Question 11.Which of the following is a forward-looking indicator of business success?Answer customer satisfactionshareholderdividendssalesmarket shareROI2 points Question 21.What is the customer retention for a company given an average customer life of two years?Answer 40%50%75%80%100%2 points Question 31.A market-based business looks at customers as ________.Answer lifetime partnersindividual purchasetransactionsconquestsshort-term relationshipsextraneous variables2 points Question 41. Captive customers differ…

Promotions work hand in hand with advertising to stimulate awareness and/or trial of a product or a service. Companies use a variety of promotion tools to get their message across ranging from sample giveaways to rebates to loyalty incentives. Think back to the last time you participated in a promotion. What kind was it? Did…