Marketing MBA-565 Module 5 Quiz 4

ByResearch Vine
1.A product line can also be lengthened by adding more items within the present range. There are several motives for line filling: ________, trying to satisfy dealers who complain about lost sales because of missing items in the line, trying to utilize excess capacity, and others. (Points : 5)






2.Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices. (Points : 5)






3.There is a(n) ________ where consumer perceptions on a service dimension would be deemed satisfactory, anchored by the minimum level consumers would be willing to accept and the level that customers believe can and should be delivered. (Points : 5)






4.Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers. (Points : 5)






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5.Services high in ________qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. (Points : 5)






6.Top firms audit both their own and their competitors’ service performance on a regular basis by collecting ________ measurements to probe customer satisfaction. (Points : 5)






7.________ refers to data, information systems, and advice services that the seller offers to their buyers. (Points : 5)






8.Classes of services can be branded vertically on the basis of ________. (Points : 5)






9.Excellent service companies know that ________ employee attitudes will promote stronger customer loyalty. (Points : 5)






10.Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. (Points : 5)






11.Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts. (Points : 5)






12.The five product levels constitute a ________. At each level more customer value is added. (Points : 5)






13.In the context of holistic marketing, ________ describes the normal work of preparing, pricing, distributing, and promoting the service to customers. (Points : 5)






14.Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods (Points : 5)





15.Services differ as to whether they meet a personal need or a ________. (Points : 5)






16.Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk. (Points : 5)






17.________ occurs when a company lengthens its product line beyond its current range. (Points : 5)






18.Service firms can design ________ and information programs so that consumers learn more about the brand than the information they get from the service encounter alone. (Points : 5)






19.Developing brand strategies for a service requires special attention to choosing brand elements, establishing image dimensions, and ________. (Points : 5)






20.Service marketers frequently complain about the difficulty of ________ their services. (Points : 5)





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