Marketing Management MT450

Topic
2: Loyalty and Distribution Methods

·
Are loyalty programs
more likely to be successful for certain kinds of products and service than for
others?

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·
Given the proliferation
of loyalty programs, how can you differentiate your program from competitors
programs?

·
What are your thoughts
on using a franchise as a method of distribution for a business?

·
Describe the pros and
cons referenced with examples to support your thoughts.

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