Managing Risk In Competing In Global Markets
Managing Risk In Competing In Global Markets
Place yourself in the position of a camera manufacturer who is considering expanding your
product or service offering into a new global market. Identify three assumptions about market
conditions that would make your venture successful – examples include: demonstrated demand
for your product, a distribution structure that is well prepared to deliver your product, friendly
regulations, favorable exchange rates, etc. In the interest of thorough planning, develop
contingency plans for each assumption, should it fail. For example, if you assumed a strong
distribution structure, what would you do if that distribution structure was weaker than you
expected. Each of these failed assumtions represents a risk that you must manage. How
would you manage risk under each of these three failed assumptions?
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