kaplan mt355 unit 7 assignment

Unit7 [MT355:Marketing
Research]

AssignmentDetailsandGradingRubric

Assignment Title:Design appropriate data
collection methods

It is
essential for marketing researchers to develop an ability to design appropriate
data collection methods following the theoretical and conceptual methods you
learned about in chapters 5-15 in the Basic Marketing Research textbook. In
this assignment, you will develop a PowerPoint presentation the demonstrates
your ability to design and formulate a data collection methodology that
includes a research problem, secondary data, primary data, and a sampling and
data collection plan.

Directions for completing this
Assignment

Complete
the assignment by designing the appropriate data collection methods for a
marketing research study. You must use the same case study from your unit 6
assignment.

Marty’s Department Store

Premium Pizza

Barbecue Blues Sauce Company

E-Food and the Online
Grocery Competition

In a 7-10 slide narrated
PowerPoint presentation, cover the following marketing research criteria:

1. Provide a brief explanation
of the research problem you formulated based on the case study you chose.

2. Secondary Data: Collect a minimum of three
secondary data resources to improve your understanding of

the research problem and
topic area. Present a short summary of each secondary data resource as an
annotated

bibliography. To learn how
to construct an annotated bibliography for your secondary data resources, Click

Here. Be sure to explain why
each secondary research resource will be useful in solving the research
problem.

3.
Primary Data: Review the survey you developed in the unit 6 assignment for this
case study and make needed improvements to the questions. Explain why the
improvements you made are important, and provide reasoning.

4.
Sampling & Data Collection: Prepare a brief plan on how you will choose the
sample, and explain how you will go about collecting the data from the sample
in your marketing research study.

Presentation Format

In
Microsoft© PowerPoint©, create a title slide containing your name, the topic,
and the date. Be sure to apply a design to your presentation. Create one slide
for each of the decision problems above (a-f).

ontinued…

Unit7 [MT355:Marketing
Research]

AssignmentDetailsandGradingRubric

In this
Assignment, you will be using the Microsoft© PowerPoint© narration tool to
create your own audiovisual presentation. Once you have done this, you can put
this skill on your resume. Audiovisual presentations are used in everything
from customer service response, training employees, solving problems in the
workplace, explaining instructions to colleagues and responding to stakeholders
concerning business issues. For a tutorial on adding audio to your Microsoft©
PowerPoint© presentation, Click Here.

For additional requirements in
relation to this assignment, download the grading rubric below.

Directions for Submitting Your
Assignment

Review
the grading rubric below before beginning this activity. Compose your
Assignment as a Microsoft© PowerPoint© document and save it with your first
name initial and last name (Example: TAlex-MT355

Assignment-Unit 7.ppt).
Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit
7.

Unit7 [MT355:Marketing
Research]

Grading
Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis
of marketing problem Secondary Research Annotated Bibliography Sampling and
Data Collection Plan

Primary Research Survey
Improvements

Percent

Possible Points

15% 6 15% 6 15% 6 15% 6 60% 24

Analysis and Critical Thinking (30%)

7.5% 3 7.5% 3 7.5% 3 7.5% 3 30% 12

Analyzes in addition to
providing facts

Analysis is well thought out Professional design used to develop
presentation Presentation includes all7
of the required slides

10% 4 100% 40 0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)