Impact of technology and ethics on organization
Impact of technology and ethics on
organization
1. Florida’s Department of Citrus
and a coalition of consumer groups have launched an attack on your company for
“deceptive marketing” because your company markets its
“SunShine” drink as fruit juice even though the drink contains less
than five percent fruit juice. Marketing “SunShine” drink as a fruit
juice leads parents to believe that they are purchasing a healthy juice for
their children. What ethical and moral issues are involved in this situation?
Should these issues impact the marketing of “SunShine” drink? Why or
why not?
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2. You are the marketing manager
for a leading coffee chain. Your company has made the decision to expand
internationally, specifically into China. What are some of the environmental
factors that you will need to consider in marketing your coffee in China? Which
of one of these factors would have the largest impact on the company’s
marketing strategy? Why?
3. How has technology impacted
marketing? What types of new technologies are organizations using to market
their products and services to both buyers and sellers?
