Identify any applicable channel members
You helped me before with an assignment and I have a continued part to it. I have attached the one you did before and part 2 of the research paper.
Having Trouble Meeting Your Deadline?
Get your assignment on Identify any applicable channel members completed on time. avoid delay and – ORDER NOW
Now the entire Marketing Plan is due. Take into consideration any feedback that I have given you to strengthen your completed plan. I will deduct points for sloppy work, such as poor grammar and spelling, or missing elements of the required plan.
Marketing Plan Requirements:
Create a marketing plan for a NEW product for an existing Fortune 500 company. The new product may either be a real product that your chosen company does not currently offer (such as a snowmobile marketed by Ford Motor Company) or, it may be an imaginary, futuristic product (such as a solar powered car marketed by Ford Motor Company). You must include a minimum of two research citations from a written library source.
Paper should be a minimum of 2,000 words and maximum of 3,000 words.
- Executive summary: a brief summary of the product and business positioning. This should be a powerful “selling of the product” section.
- Current marketing situation. Include the following:
- Type of business, i.e., specify whether retail, service, Internet, etc.
- Description of product or service. Be sure to include:
- Actual Product, i.e. features, brand, packaging, logo, etc.
- Core Benefit offered by product
- Other Benefits, i.e., warranty, delivery, 1-800 assistance, customer service, etc.
- Comment on the general business environment/market structure which the business operates in or will be operating in, i.e., pure competition, monopolistic competition, etc.
- Customer profile/target market (Select and describe those that apply)
- Demographic Elements, i.e. age, gender, income level, etc
- Geographic Elements
- Psychographic Elements, i.e. personality, lifestyle
- Behavioral Elements
- Competition
- Nearest direct and indirect competitors – identify at least three
- Strengths and weaknesses of competitors
- Assessment of how competitors businesses are doing
- Description of the unique features of your product or service
- Similarities and dissimilarities between your product or service and competitors
- Promotional Strategy (Select and justify those elements that apply. Include in your strategy a discussion on the message that you wish to communicate to your target market)
- Advertising
- Print media
- Radio
- Television
- Internet
- Personal Sales
- Public Relations
- Sales Promotions
- Direct Marketing
- Advertising
- Channels of Distribution
- Identify existing or proposed location and its associated
advantages and disadvantages.
- Identify any applicable channel members (i.e. manufacturers, wholesalers, retailers) and describe their role in the distribution process.
- Describe and justify your transportation method, i.e. rail, air, truck, ship, or pipeline
- Describe and justify your distribution intensity, i.e., intensive, selective, or exclusive.
- Pricing Strategy (Select and justify those strategies that apply)
Strategy Options:
- Market Penetration Strategy
- Skimming Strategy
- Competition-based Strategy
- Cost-based Strategy
- Value-based Strategy