I have an assignment about developing a strategic marketing plan for a person

ByResearch Vine

I have an assignment about developing a strategic marketing plan for a person (a celebrity, a president, someone popular). The guidelines to develop such plan provided in the book, and in the internet covers a “Product” form. So, there are some parts where I have to indicate my product strategy, pricing strategy, distribution…etc. I am struggling with how to apply these on marketing an individual! I am able to have a marketing plan goals, SWOT analysis of the person, situation analysis (Internal, external and for the customer they will be the citizens or the public).

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Also, my other question is related to the goals and objectives part. Do I list the goals and objectives of the person him self, or is it the goals and objectives of the marketing plan?

I have attached a copy of the guidelines illustrated in the book to this question.

Please help me as I could not find any samples nor any information in this regard on the internet.

Thank you in advance 🙂

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