Hello,
I have a integrated marketing communications plan that I need help with on the promotion part. Can you please read over and come up with a good promotion part please? Thank you.
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Part 1: Multiple Choice (2 pts. each) Choose the correct/best answer. Question 1.1. When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of ___________. (Points : 2) direct-response promotion integration publicity indirect-response promotion mass selling Question 2.2. A flexible-price…
Before beginning this discussion, read the Marketing in Action Case: Amazon on pages 92-93 of your textbook. Consider what you learned about Amazon’s potential domestic and global growth opportunities and options in this case. How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors?…
What products do you thinkgenerally are associated with nominal, limited, and extended decision making? Under what conditions, if any, would these products be associated with a different form of decision making? Describe a purchase you have made using nominal decision making, one using limited decision making, and one using extended decision making. What caused you…
In this Assignment I have to read a Cengage Case Study: “Barclays Bank: Banking on Ethics” and then respond to the following checklist items in a Critical Essay based on the scenario in the attachment. Checklist Items: ● Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interest rates….
Why is it important to include upper management in the needs assessment process??Your response must be at least 200 or more words in length.?Your response must include a reference citation from at least one peer-reviewed source. What do you think are the most common concerns for organizations after the needs analysis is completed? Why? Your…
Please see these 2 attachments – I have a case study. Hoping to get it by Sunday please. Thank you
