How are some of the latest trends in the Internet and computing
Please see attachment with questions that I would like to have the answers to by 12 noon EST, October 28, 2015.
Question #1: Business Models
How do companies such as Expedia, Priceline, Google, Yahoo, Amazon, eBay and Twitter make
money online? (Explain and evaluate their business models.)
Question#2: Future Business Models
How are some of the latest trends in the Internet and computing, such as social networking,
likely to change the future business models of these and other companies? View at least one of
the resource videos and consider how marketing is likely to change–or is changing. Will
companies lose control over marketing? Who will control marketing messages? Who has the
power to build company brand? Is branding likely to become more or less important as a
company value?
Question#3: Applied to Netflix
How does the views and trends in questions 1 & 2 can inform strategy for Netflix. Describe how
Netflix will utilize the internet, telecommunications, social media (Facebook, Twitter, etc) to
both facilitate its entry and build its business in India.
Resource for question #2
Marketing and strategy in the new economy
http://www.youtube.com/watch?v=NlysgiV-u8M&feature=relate
How do companies such as Expedia, Priceline, Google, Yahoo, Amazon, eBay and Twitter make
money online? (Explain and evaluate their business models.)
Question#2: Future Business Models
How are some of the latest trends in the Internet and computing, such as social networking,
likely to change the future business models of these and other companies? View at least one of
the resource videos and consider how marketing is likely to change–or is changing. Will
companies lose control over marketing? Who will control marketing messages? Who has the
power to build company brand? Is branding likely to become more or less important as a
company value?
Question#3: Applied to Netflix
How does the views and trends in questions 1 & 2 can inform strategy for Netflix. Describe how
Netflix will utilize the internet, telecommunications, social media (Facebook, Twitter, etc) to
both facilitate its entry and build its business in India.
Resource for question #2
Marketing and strategy in the new economy
http://www.youtube.com/watch?v=NlysgiV-u8M&feature=relate
