Global Marketing Assignment
Global Marketing Assignment
Step 1: Select (1) of the following companies below:
• Coke • McDonald’s • Nestle’s • Kellogg Company Step 2: Select (1) country that the company you selected has does business in
Step 3: Answer the following questions:
1. How and why did the company you selected change their marketing strategy when they first entered into the country you selected? 2. In your opinion, what other marketing promotions (i.e. advertising) should they test or improve on and why based on your research of the company and country you selected Global Marketing Paper
Grade Rubric Point Value Paper requirements:
How and why did the company you selected change their marketing strategy when
they first entered into the country you selected? 40 In your opinion, what other marketing promotions (i.e. advertising) should they test
or improve on and why based on your research of the company and country you
selected 40 Reference articles that support your recommendations – (Use Wilmington University
online Library to for sited sources; wikipedia.com not accepted) 10 Paper Structure:
Paper required to be exactly 5 pages (that does not include the cover page or
reference page ) Perfect spelling, punctuation, grammar; APA format (abstract not
needed)
Total Points 10
100
