For the assignment this week you will choose a Fortune 500 company and prepare a 3 page essay on the power of culture and values in retail and how categories and subcategories are defined in the company you chose. This assignment must be in APA format. Make sure to provide at least three outside sources to support your work.
Create an online advertising campaign for Topshop in 2-3 pages. Specifically, make a list of the media (at least five) that would be most effective in reaching a target audience for Topshop. Assume you have narrowed down the target market to middle to upper class women aged 18-25 living in major cities. Explain your reasoning…
Go to the Federal Trade Commission Website located athttp://www.ftc.gov/. Search for Deceptive Advertising. At Results, scroll down to Filter by Content Type and choose Case. Then Filter by Date and select this year or last year. Select a recent case involving deceptive advertising. 1) Read the Press Release; 2) Watch the video exhibit (if available);…
CheckPoint Consumer Decision-Making Process In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase. Complete the table in Appendix C, usingFigure 5.1…
You have sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product yet! This assignment includes three parts: Part 1: Design five (5) different…
Reference to the attached question, Like other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the…
True Adventure Sports 1. Develop a short term marketing plan for an online business of your choice. State goals for improving business and marketing strategies for acquiring more business and sales. The online business is True Adventure Sports at http://www.trueadventuresports.com Develop a short term marketing plan for this business. Make sure the plan is thorough…
