DEVRY MKTG320 WEEK 3 AND WEEK 4 DISCUSSIONS
WEEK 3
Sources of Information (graded) |
ou are in charge of selecting and launching a new product, Baby Food in a Tube. How would you go about determining the target market and geographic distribution of your market?
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Internet and Available Data (graded) |
Marketers, let’s discuss the pros and cons of gathering either primary or secondary data over the Internet. What are sources of secondary data obtainable over the internet?
Marketing Research on the Internet (graded) |
Find an article discussing the results from an Internet survey, and provide the URL for the article. Are the results meaningful? Why or why not?
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Making Surveys Work (graded) |
Watch the following video – Gladwell Furniture: http://www.poptech.org/popcasts/malcolm_gladwell__poptech_2004
What does Mr.Gladwell tell us about data collection? How can we find out what people like?
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