Connection between theory of needs marketing target audience
Connection between theory of needs
marketing target audience
Research and discuss the theory of
“needs”
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Analyze how needs fit within the
stages of the consumer behavior model. (Note: Discuss either the consumer or
industrial model, whichever applies to your product/service.) This section of
your paper is general background research which should be based on the text and
articles from the Library’s full-text databases.
Specify your target market.
Provide a demographic profile and rationale for this decision. Another source
that may help you: The US Census Bureau’s American Fact Finder. Consider the
size of the market and its purchasing power.
