Assignment 1: LASA 2

Assignment 1: LASA
2

Marketing Plan

Due Saturday, August 16, 2014.

Throughout this class you have examined a product of the Waters Bottling
Company and addressed market concepts/ theories that will play a role in the
success or failure of that given product.

Using the Waters Bottling Company in Module 1, continue to build the Marketing
Plan Sections for the product you have selected/ created. Complete the
following in MS Word: Be concise but complete in your analysis of each plan
element. Your employer wants to know you have left nothing out in your
analysis.

This assignment represents Section 5 of the Marketing Plan. Use the guide to
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 5– Personal Selling
& Global Markets (Module 5).

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA
2)

Promotion Mix
Advertising
Personal Selling
Sales Promotion
Direct Marketing
Public Relations
Brand Management
Branding Strategies
Emotional Branding
Brand Extension
Global Markets
Opportunities & Challenges
Executive Summary

Marketing Implementation & Evaluation
Careers in Marketing
You will create a complete Marketing Plan by the end of the course. You will
write the Fifth and last section of the Marketing Plan for this assignment. Use
the Marketing Plan guide to identify the sections of the Marketing Plan and the
marketing elements contained therein. This assignment will focus on Section 5 –
The Promotion Mix/ Personal Selling & Global Markets (Module 5).

Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

After completing Section 5, assemble and submit all of the sections into a
single comprehensive Marketing Plan document. Include a Title Page, Executive
Summary, Table of Contents, and Appendix. Your Executive Summary should be
compelling as you sum up the marketing elements that are the keys to the
successful execution of this plan.

Careers in Marketing

List the sections of the marketing plan.
Identify possible careers associated for each section.
Select two of those career choices and discuss the skills required to secure
these two positions.
Determine what steps you can take to develop those skills.
Be sure to provide supporting evidence for your statements. Remember to
reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a
standard business writing style (headers/ sub heads/ bullets) to your work but
be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M5_A1.doc. For
example, if your name is John Smith, your document will be named
SmithJ_M5_A1.doc.