ashworth college BM350 assignment 8 latest 2016 feb.
ASSIGNMENT 08
BM350
Marketing Management
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Directions: Be sure to save an electronic copy of your
answer before submitting it to Ashworth College for grading. Unless otherwise
stated, answer in complete sentences, and be sure to use correct English, spelling,
and grammar. Sources must be cited in APA format. Your response should be four
(4) double-spaced pages; refer to the “Assignment Format” page
located on the Course Home page for specific format requirements.
Respond to the
items below.
Part A: With Products, Is It Form
or Function?
The “form versus function” debate
applies in many arenas, including marketing. Some marketers believe that
product performance is the end all and be all. Other marketers maintain that
the looks, feel, and other design elements of products are what really make the
difference.
Take a
position:Product
functionality is the key to brand success versus product design is the key to
brand success.
Part B: Is the Right Price a Fair
Price?
Prices are often set to satisfy demand
or to reflect the premium that consumers are willing to pay for a product or
service. Some critics shudder, however, at the thought of $2 bottles of water,
$150 running shoes, and $500 concert tickets.
Take a
position:Prices
should reflect the value that consumers are willing to pay versus prices should
primarily just reflect the cost involved in making a product or service.
